Second Annual Journalism Ethics conference

April 30, 2010
Fluno Center, University of Wisconsin-Madison


Tom Bier
Honoree, Wisconsin Commitment to Journalism Ethics award
Vice President and Station Manage, WISC-TV

With almost 40-years of tenure, Tom Bier is regarded by many as the dean of Madison journalists. Bier, vice president and station manager of WISC-TV, Channel and TVW, located in Madison, Wisconsin, has been a tireless fighter for local First Amendment freedoms and has been prominent in efforts to improve Freedom of Information laws.

He has devoted many hours to the Wisconsin Freedom of Information Council, The Wisconsin Broadcasters Association (WBA) and the WBA’s Broadcast News Council. He served as a regional director of the  Radio-Television News Directors Association (RTNDA) and was a board member for the Northwest Broadcast News Association, a six-state news group. He is president of We the People, a regional project that unites news outlets in joint civic journalism efforts.

Nationally, he was a member of the RTNDA board and was its chair in 1989-90. He currently is a board member of the National Conference of Editorial Writers Foundation.

A native of Janesville, Wisconsin, Bier is a Vietnam veteran of the U.S. Army, serving in Long Binh, Vietnam, in 1969-70. He earned a Bachelor of Arts degree in 1969 at the University of Wisconsin-Madison in speech communications with an emphasis in radio and television. He and Kathy Bier have been married since 1970. They live in Madison and have two grown daughters.




Kathy Bissen
Moderator: Presentation by Charles Lewis
Director of Production
Wisconsin Public Television

Kathy Bissen is Director of Production for Wisconsin Public Television (WPT) and is responsible for the creation and delivery of a variety of projects including the upcoming Wisconsin Vietnam War Stories documentary series and LZ Lambeau, the state’s official event honoring the service of its Vietnam veterans.  WPT's locally produced programming includes a wide range of projects such as history documentaries, sports, cultural events, educational projects, news and public affairs programming and how-to programs such as Sewing with Nancy ® and The Wisconsin Gardener

Previously, Bissen was the executive producer of news and public affairs at WPT, overseeing all news and documentary production for the statewide network.  Those projects include the weekly public affairs series Here and Now, the news magazine In Wisconsin, and cultural projects such as Concerts on the Square.®  Her work has garnered multiple regional Emmy Awards, Edward R. Murrow Awards and three consecutive national USC Annenberg Walter Cronkite Awards for Excellence in Political Journalism.

While at WPT, Bissen also served as executive producer for a series of PBS State of the Union specials and Citizens '96, a national PBS civic journalism project focused on getting citizen voices and concerns into the public dialogue during the election year. Bissen co-founded and executive produced GET REAL!, an award winning children's series that was broadcast on commercial and public television throughout the Midwest.  She also co-produced The 30-Second Candidate, a documentary on political advertising that received a national Emmy Award.

Before coming to WPT, Bissen was a news reporter and anchor at an NBC affiliate. During her career, she has reported extensively on science, health, legal, educational and environmental issues.


Deborah Blum
Moderator: Keynote speech by Jon Sawyer
Professor, UW-Madison School of Journalism and Mass Communication

Deborah Blum is a Pulitzer prize-winning science writer and the Helen Firstbrook Franklin Professor of Journalism at the University of Wisconsin-Madison. She teaches classes ranging from science writing to creative non-fiction and is the author of four books and co-editor of a popular guide to science journalism.

Blum's latest book, The Poisoner’s Handbook, published in February, is an Amazon best seller and a featured selection of book clubs ranging from Scientific American Books to the Mystery Guild Book Club.  Her previous books include Ghost Hunters: William James and the Scientific Search for Life after Death, which was published in 2006 in the United States, and 2007 in Great Britain, Germany, China and Korea; Love at Goon Park: Harry Harlow and the Science of Affection, which was a 2002 finalist for the Los Angeles Times Book Prize; Sex on the Brain, a 1997 New York Times Notable Book, and The Monkey Wars, a 1994 Library Journal Best Sci-Tech Book. She is also co-editor of a Field Guide for Science Writers, which was published in a second edition in 2006.

Before joining the university in 1997, she was a science writer for The Sacramento Bee, where she won the Pulitzer in 1992 for her reporting on ethical issues in primate research. She has also written for The New York Times, The Washington Post, The Los Angeles Times, Discover, Science News, Psychology Today, Life, Health, The Utne Reader, Mother Jones and New Scientist. She has appeared as a guest on The Today show, Good Morning America, and NPR’s This American Life and Science Friday.

For her work in science communication, Blum has been named both a life time association of the National Academy of Sciences and a fellow of the American Association for the Advancement of Science.  She serves on the board of the Council for Advance of Science Writing and the board of the World Federation of Science Journalists.  She is a past- president of the National Association of Science Writers and currently serves as international liaison for that organization, in which capacity she is currently working as program chair for the World Conference of Science Journalists-Cairo 2011.


Scott Cohn
Panelist: Whatever Happened to Verification in Journalism?
Senior correspondent

An original member of the CNBC on-air team, Senior Correspondent Scott Cohn also appears on NBC Nightly News with Brian Williams, Today and MSNBC.

Cohn has taken CNBC viewers across America and around the world. He developed and reported the popular CNBC and series, "America’s Top States for Business," which ranks all 50 states for competitiveness. He has reported on the booming economy in Vietnam, investigated product safety in China, and followed the trail of a rogue CEO to the African nation of Namibia.

Cohn leads CNBC’s coverage of white collar crime. He reported extensively on the Bernard Madoff and Allen Stanford investment scandals. He also provided groundbreaking coverage of the Enron and WorldCom cases, including the landmark trials of the companies’ chief executives.

Cohn covered Hurricane Katrina and its aftermath from New Orleans for CNBC and NBC News, and has made several trips back to the region to report on the recovery effort. His 2006 series on widespread corruption in New Orleans’ cleanup earned an Emmy nomination for Outstanding Investigative Reporting of a Business Story in a Regularly Scheduled Newscast. He has received a total of three Emmy nominations, all in the investigative reporting category, and is a two-time CableACE nominee. Cohn is the recipient of two National Headliner Awards and a National Press Club Award.

After helping to launch CNBC in New York in 1989, Cohn returned to his hometown of Chicago in 1990 to open the CNBC bureau there. He was stationed in Chicago for nine years, returning to CNBC’s global headquarters in 1999.

Before joining CNBC, Cohn was an anchor and reporter for ABC affiliate WZZM in Grand Rapids, Mich. He has also worked as an anchor and reporter for NBC affiliate WEAU in Eau Claire, Wis., and as a reporter and program host for Wisconsin Public Radio.

Cohn holds a degree in journalism from the University of Wisconsin, where he currently serves on the advisory board of the Center for Journalism Ethics. In 2005, the University honored him with its annual award for Distinguished Service to Journalism.


Katy Culver
Panelist: When Journalists Join the Media Revolution
Faculty, UW-Madison School of Journalism and Mass Communication

Katy Culver currently serves on the faculty of the School of Journalism & Mass Communication at the University of Wisconsin-Madison. She joined the university in 1999 to help launch an innovative converged curriculum to prepare students for a changing media landscape. When Culver was advised early on that she was "preparing students for jobs that may not even exist yet," she scarcely had a clue how quickly and massively the ground would shift. Culver credits her diverse professional background, from police reporter to magazine editor to marketing manager, in helping her develop courses to make students adaptable writers and critical thinkers. Her broad variety of academic experience and training includes a doctorate in mass communication with an emphasis in media law.

She applies project management skills honed through work in print, audio, video and online in the classroom as well as in her personal life. Culver specializes in media ethics and digital media, especially social networks online. More information and teaching tools are available through her website at


Kristin Czubkowski
Panelist: Whatever Happened to Verification in Journalism?
Blogger, LaptopCityHall
Government reporter, The Capital Times

 Kristin Czubkowski has been the city government reporter for the Capital Times in Madison since June 2008. In addition to writing weekly news stories, she keeps a blog called Laptop City Hall that seeks to provide breaking news and additional analysis of City Council topics. Czubkowski recently won a Milwaukee Press Club second-place award for her work on Laptop City Hall.

Prior to working at the Capital Times, Czubkowski graduated from the University of Wisconsin in May 2008 with degrees in history and journalism with comprehensive honors. During her school years, she amassed journalism experience by working and interning with the Capital Times, University Communications, Daily Cardinal, Wisconsin Public Radio and Madison Magazine.


Ellen Foley
Presenter, Wisconsin Commitment to Journalism Ethics award
Executive Assistant
Madison College

Ellen Foley has been an executive in the media and higher education industries and a community leader for more than 30 years. She has led nationally-recognized teams in innovative efforts and has a reputation for strong strategic planning skills.  She has been honored as a Pulitzer Prize Finalist during her five-year tenure as editor of the Wisconsin State Journal.

She currently is an executive and instructor in Journalism at Madison College in Madison, Wis., and writes a weekly column called Foley at Large for Channel, a local television website.


Peter Fox
Moderator: Whatever Happened to Verification in Journalism?
Executive Director
Wisconsin Newspaper Association

Peter D. Fox is executive director of the Wisconsin Newspaper Association, representing Wisconsin’s 235 daily and weekly newspapers. He has more than 35 years experience in daily newspapers, university and corporate public relations, and military public information.

He holds bachelors and master’s degrees in journalism from the University of Wisconsin-Madison. Fox spent 24 years in weekly and daily newspapers in Wisconsin and Montana, including nine years as editor of The Journal Times in Racine. In 1991-92 he served as president of the Wisconsin Associated Press, and has served on the board of visitors of School of Journalism at Marquette University. From 2000 to 2006 he served on the board of visitors of the UW-Madison School of Journalism and Mass Communication.

From 1994 to 1998, Fox was director of public information for the 26-campus University of Wisconsin System Administration.  From 1999 to 2003, he served as secretary of the Wisconsin Department of Employment Relations, the state-government human resource agency. He was co-chair with the executive director of the Wisconsin State Employees Union for a labor-management cooperation program that won national honors for innovation.

A graduate of Wisconsin Dells High School, he served four years in the U.S. Army Security Agency in the late 1960s as a Russian linguist after graduation from the Defense Language Institute in Monterey, Calif. He went on to spend more than 30 years in the Army National Guard before retiring as a colonel in 2004.

The UW-Madison School of Journalism and Mass Communication awarded Fox a “Distinguished Service Award” in 2008 in recognition of his contributions to journalism.


Lew Friedland
Moderator: When Journalists Join the Media Revolution
Professor, UW-Madison School of Journalism and Mass Communication

Lewis A. Friedland is Professor in the School of Journalism and Mass Communication and Department of Sociology (Affiliated), University of Wisconsin–Madison, where he directs the Center for Communication and Democracy.  He teaches and conducts research on theory of the public sphere and civil society, the impact of new communication technology on society and community, social networks, community structure, public television, and qualitative and social network research methods.   Friedland received the Ph.D. in sociology from Brandeis University (1985) and his A.B from Washington University in St. Louis (1974).

Friedland’s  most recent book (with Carmen Sirianni) is The Civic Renewal Movement (Kettering Foundation Press, 2005).  He has also authored Public Journalism: Past and Future (Kettering Foundation Press, 2003).  He is co-author with  Sirianni of Civic Innovation in America: Community Empowerment, Public Policy, and the Movement for Civic Renewal(University of California Press 2001) and is co-founder with Sirianni of the Civic Practices Network (, the first major website on civic renewal, established in 1994.  

In addition, he is the author of Covering the World: International Television News Services  (Twentieth Century Fund Press, 1992) and more than 40 monographs, book chapters, and articles on community and civic life, public journalism, public television, new communications technologies and democracy, and international communication. Friedland has conducted  research on civic journalism for the Pew Charitable Trusts, conducted case studies of public journalism for the Kettering Foundation , and consulted for the Ford Foundation on the development of new programs on communication and democracy. He has consulted with newspapers, public television stations, and the Corporation for Public Broadcasting’s National Center for Outreach.

As a documentary producer and executive producer he has won national awards, including the du Pont-Columbia Silver Baton, Corporation for Public Broadcasting Gold, Society of Professional Journalists National Award, Casey Medal for Meritorious Journalism, and others.

Current research interests include modeling the media and civic ecologies of local communities and developing civic mapping software and methods that can be used in a wide variety of community and journalism settings. He is Principal and Managing Partner of Community Knowledgebase, LLC, a community network software company which holds an SBIR contract with the U.S. Department of Education for development civic mapping curricula and  software for American high schools, and is developing the next generation of software for local newsrooms in partnership with the University of Missouri School of Journalism.


Andy Hall
Panelist: Ethics for the New Investigative Newsroom
Reporter/Executive Director
Wisconsin Center for Investigative Journalism

Andy Hall is founder and executive director of the Wisconsin Center for Investigative Journalism, an independent nonprofit organization that examines government integrity and quality-of-life issues with its partners -- Wisconsin Public Radio, Wisconsin Public Television and the University of Wisconsin-Madison School of Journalism & Mass Communication. The Center launched in January 2009 and collaborates with mainstream and ethnic news media.

From 1991 to 2006, Hall was investigative reporter at the Wisconsin State Journal, and was the newspaper's K-12 education reporter from 2006 to 2009. A former Investigative Reporters and Editors board member, he also worked from 1982 to 1990 at The Arizona Republic, where he helped break the "Keating Five" scandal. Hall has received more than 30 investigative, public service, financial, education and deadline coverage honors, including National Headliner, Gerald Loeb, Education Writers Association, Inland Press Association and James K. Batten awards.


Alfred Hermida
Panelist: When Journalists Join the Media Revolution
Assistant Professor, University of British Columbia

Alfred Hermida is a digital media scholar, journalism educator and online news pioneer. Since 2006, he has been an assistant professor at the Graduate School of Journalism at the University of British Columbia, where he leads the school's Integrated Journalism program.

Through his research at UBC, and his earlier work at the BBC, he has built an international reputation as an authority on new media, with his work appearing in Journalism Practice and New Media and Society. His research interests include participatory journalism, social media and emerging genres of digital journalism. 

Hermida is an award-winning journalist, having been a founding news editor of the BBC News website in 1997. During 16 years at the BBC, he worked in television, radio and online, covering regional, national and international news. During this time, his work also appeared in The Wall Street Journal, The Times of London, The Guardian and NPR.  He writes on developments in digital journalism at


Brant Houston
Panelist: Ethics for the New Investigative Newsroom
Knight Chair in Investigative and Enterprise Reporting
University of Illinois

Brant Houston is the Knight Chair in Investigative and Enterprise Reporting at the University of Illinois in Urbana-Champaign where he teaches investigative and advanced reporting. He is the coauthor of The Investigative Reporter’s Handbook and author of Computer-Assisted Reporting: A
Practical Guide

Houston is co-founder and coordinator of the Global Investigative Journalism Network, board president of the Wisconsin Center for Investigative Journalism, and a member of the board of the Fund for Investigative Journalism. He also is working with journalists in several states who are forming investigative journalism centers and trying to develop successful business models.

Before becoming the Knight Chair, Houston was executive director of Investigative Reporters and Editors (IRE) and the National Institute for Computer-Assisted Reporting (NICAR) for 12 years.

Houston was a daily journalist for 17 years before he joined IRE. He was an award-winning investigative reporter at The Hartford Courant and at The Kansas City Star where he was part of the newsroom staff who won the Pulitzer Prize for their coverage of a hotel building collapse.


Martin Kaiser
Respondent: Ethics for the New Investigative Newsroom
Editor & Senior Vice President
Milwaukee Journal Sentinel

Marty Kaiser has been Editor & Senior Vice President of the Milwaukee Journal Sentinel since 1997. Previously he was Managing Editor of the Journal Sentinel and Milwaukee Journal.  Before coming to Milwaukee in 1994, Kaiser worked for the Baltimore Sun in a variety of news positions and was Associate Managing Editor when he left. Before Baltimore, he was Sports Editor of the Chicago Sun-Times.  Marty started his career at two Florida newspapers, the Sarasota Herald-Tribune, followed by the Clearwater Sun.

Under his leadership, the Journal Sentinel won Pulitzer Prizes for Local Reporting in 2008 and 2010. This year his newsroom has won awards in many national journalism competitions including the George Polk Award, The Worth Bingham Prize, The Goldsmith Prize, the National Journalism Award for Public Service, three National Headline awards and an IRE award.  The Journal Sentinel has been a Pulitzer finalist four times since 2003. 

Editor and Publisher magazine named Kaiser “Editor of the Year” for 2009 – recognizing his ability to keep morale high in the newsroom despite staff cutbacks while smoothly transforming the newsroom into an online-first operation and developing one of the most respected newsroom cultures of investigative and enterprise reporting in the nation.

Kaiser is on the board of the American Society of News Editors and its past president. He is treasurer of the ASNE Foundation and on the advisory board of the Center for Journalism Ethics at the University of Wisconsin-Madison.  He is a frequent speaker on journalism issues and a judge for journalism competitions, including two years as a Pulitzer Prize juror.  He was honored in 2009 at the University of Georgia by being selected to give the school’s annual Ralph McGill Lecture. This year Penn State University chose him to give its annual Oweida Lecture on journalism ethics.

He earned his B.A. from George Washington University, in Washington, D.C., and completed Northwestern University’s Kellogg Graduate School of Management Executive Program.

Kaiser and his wife Claudia live in Shorewood.  She owns an interior design and contracting business. They have two children working in Washington D.C.  His son is a senior associate with a consulting firm and his daughter is a senior online analyst for an Internet marketing firm.


Charles Lewis
Featured speaker: The New Journalism Ecosystem: Transparency, Standards and Practice
Professor, American University
Founding executive editor, Investigative Reporting Workshop

Charles Lewis is a professor of journalism and the founding executive editor of the new Investigative Reporting Workshop at the American University School of Communication, in Washington, D.C. A national investigative journalist since 1977, Lewis is a bestselling author who has founded or co-founded four nonprofit enterprises in Washington, including the Center for Public Integrity.

Lewis left a successful career as an investigative producer for ABC News and the CBS News program 60 Minutes to began the Center for Public Integrity from his home and grow it to a full-time staff of 40 people. Under his leadership, the Center published roughly 300 investigative reports, including 14 books, from 1989 through 2004, and was honored more than 30 times by national journalism organizations. In late 1997, Lewis began the Center’s International Consortium of Investigative Journalists, the world’s first working network of 100 premier reporters in 50 countries producing content across borders. And that made the “first global website devoted to international exposés.”

In 1996, Lewis and the Center issued a report, Fat Cat Hotel , which first revealed that the Clinton administration had been rewarding major donors with White House overnight stays in the “Lincoln Bedroom.” In 2003, in February the Center posted secret draft “Patriot II” legislation and in October the Center posted all of the known U.S. war contracts in Iraq and Afghanistan. Windfalls of War first identified that Halliburton had received the most money from those contracts, and it won the first George Polk Award for Internet Reporting.

In 2005, Lewis co-founded Global Integrity , an independent, non-profit organization utilizing journalists and social scientists to track governance and corruption trends around the world. From 2005 through 2008, he served as founding president of the Fund for Independence in Journalism in Washington, an endowment and legal defense support organization for the Center for Public Integrity.

Lewis has been a consultant on access to information issues to the Carter Center in Atlanta, a Ferris Professor at Princeton University, and a Shorenstein Fellow at Harvard University. He was awarded a MacArthur Fellowship in 1998. And in 2004, PEN USA, the respected literary organization, gave its First Amendment award to Lewis, “for expanding the reach of investigative journalism, for his courage in going after a story regardless of whose toes he steps on, and for boldly exercising his freedom of speech and freedom of the press.” In 2009, the Encyclopedia of Journalism cited Lewis as “one of the 30 most notable investigative reporters in the U.S. since World War I.”


Sue Robinson
Panelist: Whatever Happened to Verification in Journalism?
Assistant Professor, UW-Madison School of Journalism and Mass Communication

Sue Robinson earned her bachelor’s in journalism from the University of New Hampshire in 1994. She spent eight years as a business reporter at two of the nation’s largest chains – Gannett and Ottaway. In 1998, she left daily newspapers to freelance for The Boston Globe, The Boston Business Journal, National Fisherman Magazine, The Associated Press and other publications while she got her master’s degree in journalism at Northeastern University in Boston. She focused on online journalism.

Robinson returned to daily business reporting in 2000 at Gannett’s Burlington Free Press. As a special projects reporter, she covered agriculture, technology, and the state economy. While in Burlington, VT, Robinson began adjunct teaching at Saint Michael’s College. In 2003, she left Vermont for Philadelphia, where she obtained her PhD at Temple University, again specializing in online journalism.

Robinson's work is published in several academic journals, including Mass Communication & Society, New Media & Society, Journalism: Theory, Practice and Criticism and Journalism Studies. Robinson came to UW-Madison in January 2007. She teaches journalism classes both theoretical and practical in nature. Employing a dual qualitative-quantitative methodological approach, Robinson explores cultural, institutional, organizational and other evolutions in the journalism industry as well as in the areas of collective memory and citizen media as new technologies are introduced and implemented.


Phil Rosenthal
Panelist: Whatever Happened to Verification in Journalism?
Media Columnist, Chicago Tribune,0,3625719.columnist

Phil Rosenthal, the Chicago Tribune's media columnist, has been a working journalist since 17, when he talked his way into a regular freelance gig with the Waukegan News-Sun while still in high school.

As he earned his journalism degree at the University of Wisconsin-Madison, Rosenthal covered sports, spot news and media for The Capital Times in Madison, Wisconsin. He spent 11 years at the Los Angeles Daily News, first as a sports writer, then a television critic and ultimately as a columnist whose work was nationally distributed by the New York Times News Service. He returned to his hometown and joined the Chicago Sun-Times in 1996, serving as deputy sports editor, sports columnist and television critic. He moved to the Chicago Tribune in 2005.

Highlights of Rosenthal's career include modeling swimsuits for Sports Illustrated supermodel Vendela, getting a manicure from Lorena Bobbitt, smoking cigars with Jack Paar and introducing his mother to Johnny Carson. Rosenthal is virtually certain no one actually reads biographies all the way through, and would congratulate you for making it this far. An award-winning journalist, he once saved the life of one of his three brothers and was kicked off his high school newspaper. He was an extra in the Oscar-winning movie "Ordinary People" and, although it appears he wound up on the cutting-room floor, he did get paid and fed and can claim to be just three degrees from Kevin Bacon. Rosenthal is married and has two young children, who don't yet read his column but recognize his picture in the paper. They are not yet embarrassed to be related to him.

Rosenthal Field in north suburban Lake Bluff is named for Rosenthal's late father, a former youth baseball coach and elementary school board member. Phil Rosenthal's media column appears Sunday, Wednesday and Friday.


Jon Sawyer
Keynote speaker: Bridging the Gaps: Holding True to Old-Media Values in a New Media World
Executive Director
Pulitzer Center on Crisis Reporting

Jon Sawyer is the founding director of the Pulitzer Center on Crisis Reporting, a non-profit organization that funds independent international reporting with the intent of raising the standard of media coverage. The Center supports dozens of projects each year, partnering with major newspapers, magazines and broadcast outlets and then using the Web and social-media platforms to reach the broadest possible public. It is the journalism partner for YouTube on Project: Report, a video reporting contest aimed at giving aspiring journalists a jump-start on reporting careers. Its interactive is key to an educational outreach program that brings Pulitzer journalism to schools and colleges across the country. The Center’s main website is

The Pulitzer Center has received an Emmy for new approaches to news and documentaries (for, its interactive website on the human face of HIV/AIDS in Jamaica); the National Press Foundation’s prize for best online journalism (in a competition that awarded runners-up prizes to CNN, the Associated Press, and The Washington Post); the Robert F. Kennedy Award for best television reporting on international human rights (for our WorldFocus/WNET report on eastern Congo); and the Asia Society/Goldman Sachs Foundation Prize (for best use of technology in international education).

Jon Sawyer was previously the Washington bureau chief for the St. Louis Post-Dispatch, for which he reported from five dozen countries. His work has been honored by the Overseas Press Club, the Inter-American Press Association, the Association for the Advancement of American Science, Investigative Reporters and Editors, and the School of Foreign Service at Georgetown University. He won the National Press Club’s prize for best foreign reporting three years in a row. He is a graduate of Yale University and has held fellowships at Princeton and Harvard University. He and his wife, children’s book author Kem Knapp Sawyer, live in Washington, DC.


John Smalley
Panelist: Whatever Happened to Verification in Journalism?
Editor, Wisconsin State Journal

John Smalley, has been editor of the Wisconsin State Journal since December 2008. Prior to that he was editor of the La Crosse (Wis.) Tribune from April 2002 - December 2008.

The State Journal is a 100,000-circulation daily (135,000 Sunday) in Madison, Wis. The State Journal has a newsroom staff of about 80. In La Crosse, Smalley led a staff of about 45 at the Tribune, a 35,000-circulation daily located along the Mississippi River in western Wisconsin.

Smalley returned to La Crosse after serving as editor of the Mason City (Iowa) Globe Gazette for five years, from 1997-2002. Smalley worked previously at the Tribune from 1988-1997, in the role of copy editor, assistant news editor and, eventually, city editor from 1993-97. Smalley also worked at the Tribune as a sports and city staff part-timer from 1977-81 while attending college.

Smalley’s first job out of college was as a sports writer at the Globe Gazette from 1981-86. He then worked for two years as assistant sports editor in Carbondale, Illinois before returning to La Crosse.

Smalley was born and raised in Evansville, Wis., and is a University of Wisconsin-La Crosse graduate in mass communications. He and his wife, Barbara, have four children – two in college and two in high school – and live in Verona, Wisconsin.


Carol Toussaint
Respondent: Ethics for the New Investigative Newsroom
Consultant to charitable foundations and nonprofit organizations

Both independently and as a senior associate of a national firm, Toussaint has worked with government and nonprofit organizations on public policy issues and fund development strategies. She served as Executive Director of the Alliant Energy Foundation and been a member of numerous boards including the Madison Community Foundation, Evjue Foundation, 201 State Foundation, Wisconsin Historical Foundation, Ripon College, Madison Civics Club, Madison Rotary Foundation, and the President’s Advisory Council to the Kennedy Center for the Arts.

Toussaint has been a state and national officer of the League of Women Voters and served on the steering committee for the Presidential Debates (1976) and Congressional Leadership Debates (1982).  Her state government experience includes heading an executive branch agency, directing the Strategic Development Commission and conducting an assessment of the economic impact of the nonprofit arts in Wisconsin.

A member of the Board of Directors of Wisconsin Power & Light Company (1976-98), she was a founder and later chair of the national Women’s Utility Conference.  She has operated Vantage Point, a lecture subscription business for Madison area women, since 1988 and currently serves as consultant for the First Weber Group Foundation.

At the University of Wisconsin-Madison, Toussaint currently serves as a director of the University Research Park, College of Letters and Science Pathways to Excellence Advisory Board, and the Women’s Philanthropy Council of the UW Foundation.  She previously served on the advisory board for the School of Journalism, Dean’s Advisory Board for the School of Business, Wisconsin Alumni Association and Cabinet 99.

Toussaint has been recognized by the International Women’s Forum, named Distinguished Alumna of the UW-School of Journalism, received The Athena Award from the Business Forum, Lifetime Service Award from the Madison Community Foundation, Meritorious Service and Humanitarian Service awards from Madison Rotary, and in December 2006 was awarded an Honorary Degree of Humanities from Edgewood College, Madison.

She holds a BA in Journalism and her husband, John, a retired neurologist, received his BS and MD degrees from the University of Wisconsin-Madison.


Stephen J. A. Ward
UW-Madison School of Journalism and Mass Communication

Stephen J. A. Ward is the first James E. Burgess Professor of Journalism Ethics in the School of Journalism and Mass Communication at the University of Wisconsin-Madison. Also, he is director of the school’s Center for Journalism Ethics and its website, Previously, he was director of the Graduate School of Journalism at the University of British Columbia in Vancouver, Canada.

He is the author of the award-winning The Invention of Journalism Ethics: The Path to Objectivity and Beyond. In addition, he is theauthor of Global Journalism Ethics and co-editor of Media Ethics Beyond Borders: A Global Perspective.

Prof. Ward is associate editor of the Journal of Mass Media Ethics. His articles and reviews have appeared in such journals as Journalism Studies, Ecquid Novi: African Journalism Studies; Journalism: Theory, Practice and Criticism; Harvard International Journal of Press/Politics and the Journal of Mass Media Ethics.  He serves on many editorial and advisory boards for ethics organizations and for journals on media ethics and science.

He is the media ethics columnist for and Media magazine, and is the founding chair of the Ethics Advisory Committee of the Canadian Association of Journalists. 

Prof. Ward has a PhD in philosophy from the University of Waterloo, Ontario. His research interests include history of journalism ethics, ethical theory, global media ethics and science journalism. Prof. Ward is founder of the science journalism initiative at the UBC School of Journalism which studied the public communication of controversial science.

Dr. Ward was a reporter, war correspondent, and newsroom manager for 14 years. He covered conflicts in Yugoslavia, Bosnia and Northern Ireland. Prof. Ward then became the British Columbia bureau chief for The Canadian Press news agency in Vancouver. 


Lee Wilkins
Moderator: Ethics for the New Investigative Newsroom
Missouri School of Journalism

Lee Wilkins focuses her research on media ethics, media coverage of the environment and hazards and risks. She is a co-author of one of the country's best-selling college ethics texts, Media Ethics: Issues and Cases, now in its seventh edition with McGraw-Hill. Wilkins is the  editor of the country's leading academic journal on media ethics: The Journal of Mass Media Ethics. Her co-edited book, with Clifford G. Christians, The Handbook of Mass Media Ethics, was named best edited book of 2009 by the Ethics Division of the National Communication Association.

In 2008, Wilkins was named a Curator’s Teaching Professor at the University of Missouri, the university system’s highest teaching honor. The MU Alumni Association named Wilkins as a recipient of the 39th annual Faculty-Alumni Awards in 2006. She has received the William T. Kemper Award for Teaching Excellence in 1998, the highest teaching award on the University of Missouri-Columbia campus. A year earlier the Missouri School of Journalism gave Wilkins its highest teaching award, the O.O. McIntyre Distinguished Professorship. She has taught ethics as a visiting faculty member at the Poynter Institute in St. Petersburg, Florida.

Wilkins was named a Page Legacy Scholar from the Arthur W. Page Center in 2005 and received a $10,000 grant to support the study, The Moral Media: How Public Relations Professionals Reason about Ethics. She has received several other grants, including National Science Foundation funding, to support her research.

Wilkins has a joint appointment in the Harry S. Truman School of Public Affairs, where she teaches about communicating risk to the public. Her research in that area has focused on the 1993 Midwest floods, the 1984 Bhopal, India, chemical spill, the 1997 El Nino and integrating knowledge of disaster coverage into coverage of terrorism.

Wilkins holds a Doctorate  in political science, a Master's in journalism from the University of Oregon, and Bachelor degrees in journalism and political science from the University of Missouri. She is a member of Phi Beta Kappa, Alpha of Missouri, and Kappa Tau Alpha at both Missouri and Oregon.

Prior to her academic appointments, Wilkins served as a newspaper editor and reporter in Colorado, Oregon and Michigan.


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